Loyalty cards are main elements of loyalty programs by which the seller establishes long-term relationships with customers thereby building their competitive position in the market. A client who have loyalty card is more satisfied with the shopping, makes regular purchases and moreover recommends products to his/her friends.
Loyalty programs frequently include:
- prizes after a sufficient number of points or purchases a certain amount at a time,
- permanent discounts.
Loyalty card can contain different elements. The use of some of the options may require the use of additional devices: computers, readers, printers.